Post-print is an on-going project which aims to explore the creative possibilities of augmented reality (AR) alongside graphic design. The focus, for now, is poster design and the use of 3D space as a tool for communication.
The content is being created over time and will be posted continuously to the instagram page, allowing you to keep track of the progress.
About the project
How can virtual 3D space help delivering a message? The augmented content layer can add both depth and movement to the design. It also enables the creation of a new information layer, resulting in a more interactive and engaging experience for the viewer.
Post-print was initiated in 2017 by Serafim Mendes, in the context of his thesis for the MA in Communication Design at ESAD Matosinhos. Serafim Mendes is both a student and a freelance graphic designer/illustrator based in Porto, Portugal. His focus within graphic design is mostly typography, 3D, poster, editorial, and identity design.
There will be an exhibition where you will be able to experience the AR posters yourself. The date and place is yet to be announced. After the thesis is complete the project will keep running, eventually expanding and exploring more printed formats.
The Post-print player app will be released at both App Store and Play Store, with the opening of the exhibition. This app allows you to experience the augmented designs through your device, during the exhibition.
Integral by Connary Fagen
Adieu by Good Type Foundry
Monitor Display by Diana Ferreira
Arre by Gonçalo Fialho
SM Häuser by Mark Niemeijer
Morion by David Einwaller (TDF)
Digestive by Jérémy Landes
Grandmaster by Lucas Descroix (TDF)
I'm very grateful to everyone above, who kindly provided their typefaces for personal use in this project.
Prof. Ana Raposo, thesis coordinator;
Inês Leal, for the photography/video;
Family and friends, for all the support.
Copyright © 2017-2018 Serafim Mendes